When jewelry is embedded with emotion and memory it becomes more than a piece of metal and stone, or gears and ticking, or bauble and chain. Charles and I were watching the new CBS television show “Blood and Treasure” The Secret of Macho Grande and we shared an ah-ha moment when art dealer Simon Hardwick (played by James Callis) gave the following mini-monologue:
What I do is, uh, I create the context for the buyer that sets an object’s value. Like that necklace you’re wearing, for example … the person who bought it for you is special, to you, at least. Maybe someone you’re a bit in love with still, which is why, when the chain breaks, which it’s done a number of times, you get it fixed again and again with new links, making it unique and priceless to you.
We realized that is not what we do. We do not provide context. You do. Just like the woman in the scene from the show. Simon Hardwick only saw the context that set “the object’s value.” He did not create the context, the girl in the necklace had the emotions, she repaired the chain, and she applied all the value.
Your grandmother’s wedding ring, or your grandfather’s wristwatch, or your mom’s pocket change from her trip to Brazil – these things have value because of their association with the people and the events you love. It is folly and entirely self-centered for Simon Hardwick (his last name is quite telling isn’t it…) to presume that he sets any context, or has anything to do with the process of valuation. The girl’s initial necklace was valuable from her context, from her memories, and from her experiences. All he did was point out how much she cared about the necklace and all of her attached memories.
We see what you see. We don’t create the value, we help you show the world the value that is. You are the creative force in our business and we couldn’t be here without you. Thank you for all you do.
Until next time; see you on social media.